It all comes down to this: People want to trust you. They want to feel that they know you. And if they don’t yet, then they gain that impression in the first five seconds, sometimes less, when they land on your website.
Usually there will be a significantdifference in the number of searches for the three internet marketing , with fewer for exact and the greater for broad. The number of searches in the broad match will help you assess the longtermtrafficpotential for your site. This is important to ensure that your time and effort is warranted for your websiteidea.
I don’t like the idea of using a brand name because they are trademarked or a copy write so you legally can’t use them. For example a domain named MyMicroSoft dot com would for sure bring on a law suit.
It’s not unusual for a novice site owner to mess up their robots.txt file. The file exists in your site’s root directory to talk to search engine spiders. You can tell them not to crawl pages or sections or send other individual instructions. Since the file is just plain text and is so easy to create, site owners wade in without really understanding what they’re doing. If you’re not careful, you can ban the search engines from your site altogether. Use Yahoo SiteExplorer or Google SiteMaps to make sure that your site can indeed by crawled.
Remember to check out their website especially their sales page. If it looks professional then you are on the right path. Ask yourself, if you are new to that website, would you buy from them based on the presentation, content and layout of their sales page. If the answer is no, chuck out that product and go back find another one. It may seem like a lot of work and it is, don’t be fooled about online marketing being easy. On the other hand, it is a lot easier than if you are doing it the traditional way.
7) PPC marketing : PPC stands for Pay Per Click and is a Must HAVE for your marketing strategy. Beware though, this can be very expensive and you will need a healthy budget to compete with other marketers. There are lots of different companies offering PPC, but the main one to use is Google. MSN and Yahoo are other good companies to use. You will need to set up accounts with these companies and set a daily budget. Start small and test, test, test. Build up a bigger budget by reinvesting the income from your sales.
YOU should plan your finances as part of your Financial Plan. But, one common mistake is to exceed the budgets set in the Financial Plan, by spending Money on things that are not required for the start of the business.