That is why public relations or PR, is such a critical element in the marketing process. Good PR takes thought. It takes an understanding of the sales process. It takes some understanding of psychology. It takes more than a catchy jingle to get peoples’ attention.
Internet marketing (IM) is such a huge opportunity because machines and instructions do a tremendous amount of the work. At the same time they also take up space somewhere else, somebody else paid for them, they deliver everything for you, collect your money and pay you and keep good records SO YOU DON’T HAVE TO. But that’s a different story.
And again. to make a longstoryshort. I now have oneroom in my house that is Solelydedicated to my office. The ONLY internet marketing thing I do in here is work.
The AdWords management company that you hire should take care of many things. The first one is keyword research. Keywords play a very important role in the success of your campaign. You have to find out the keywords which the people are likely to search for in your field. You need to find the highly targeted keywords as these keywords will be the ones which most of the people use to search for the product or service that you offer. The company should be able to find the best keywords which can generate traffic and yet should fit into your budget.
If you’re a local business owner, you must consider using a local online directory. To market your business without being online, well, let me just say that you’re leaving money on the table.
Rhys refers to this as the “Mafioso Mindset”. He devotes an entire video to it that reveals the 8 Traits you must have in order succeed at online marketing.
Use your existing social network. One great and effective way to start branching out and finding people to be on your list is by using the connections you already have in your social networks. For example, you can send out messages to your contacts in Facebook or MySpace, telling them about your new venture and if they would like to receive updates from you. Chances are, a lot of them will, as long as you give them the right approach and introduction.