As leaders, it is our job to make sure every new person has some sort of advertising in place before they have been our partner for a week. Preferably they have taken action within 72 hours. That means that they have decided on a plan of action and have implemented that plan.
Assign some start-up and ongoing resources for your business. Some people seem to think that you can make money overnight and without spending anything in internet marking. This is not true. Internet marketing is similar to any other type of a business; you will need some money to start the business and also to promote it. To be successful in internet marketing; you will need to allocate some start-up and monthly marketing budget. You will also need to invest some time, effort and dedication into your internet marketing business for you to succeed.
Now when a person searches for a keyword in their browser’s toolbar, he is given a list of relevant results on the search engine results page (SERP). As your site gets older and becomes more trustworthy, your pages will begin to show up in the SERPs for the relevant keywords. Guess what? This is going to happen whether or not you submit your site to a search engine.
I signed up and when I explored the site, I was a bit overwhelmed. There is so much to read and so many utilities that I didn’t know where to begin. So then I discovered the 8 week action plan. I read the first week. What’s cool is they make you wait a full week before getting to the next action item. This is so you can work out what’s on the action plan and not jump around. After about the fifth week, I was actually starting to make some money. It wasn’t enough yet to replace the income from my job, but it was more than I had made in any previous efforts with online marketing.
Once you have your list; develop your ads as they relate to your keywords. Ensure that you have relevant ads to your keywords and do not be afraid to have multiple Ad Groups. What you must avoid are generic ads in Ad Groups overloaded with keywords. The Ads need to be specific to attract the targeted customers; how specific is up to you. Do not be surprised if you end up with five or more Ad Groups and 30 or more keywords.
Using the scale from one internet marketing to ten, I give them a solidnine. They get that highscorebecause of the tightorganization, solidpracticalstructure of the writingprogram, and deliverability. At the end of the day, they do deliver what they promise.
Although my company runs almost all of our IM in-house I especially make it a point to talk with IM’ers walking in my place of business. Because I may end up hiring one in the future.
Mohr Stories – Jay Mohr is a comic/actor. Probably best known for either playing an agent in the Jerry Maguire movie or for marrying super hot Nikki Cox (of the Tv show Las Vegas). He is really, really funny and gets Great guests.